Westsider by Finders Keepers the Label

Finders Keepers the Label Westsider Collection 1

Urban chic meets surfer cool in Finders Keepers the Label’s latest drop to hit UK stores: WESTSIDER.

When summer hits the city, the grey concrete transforms into a colourful jungle. There’s nature on the west side. From the ‘Leopard Print’ to the ‘Hibiscus Print’ and the ‘Grey Marl’ flecked knitwear, the designs running through this range bear resemblance to landscapes, flora and fauna. Within it all, the human body moves fleet-footed.

Athletic silhouettes mix feminine styles with a slight dose of edginess, all with an array of vibrant colours and prints. We are seeing Baseball inspired sweaters with bold numbers, Hibiscus flower embroidery and zip detailing, there are denim dropped crotch trousers & shorts with striped elastic waistbands that bring late 90s aesthetics to mind, laser cut patterns, as well as Bomber jackets, bodices, bustiers, playsuits, dresses and skirts with asymmetrical hemlines and intricate shapes.

Within the beautiful editorial images beachy vibes are juxtaposed with urban space. The Westsider plays with opposites and manages to merge them both elegantly and effortlessly.

Celebrities including Jessica Alba, Ashley Benson, Cher Lloyd and Blanda Eggenschwiler are converts and bloggers such as Song Dani, The Native Fox and How Two Live show us new ways of wearing Westsider.

Finders Keepers’ Westsider is available now in stores including Harrods, ASOS and Harvey Nichols.

Finders Keepers the Label Westsider Collection 2 Finders Keepers the Label Westsider Collection 3 Finders Keepers the Label Westsider Collection 4 Finders Keepers the Label Westsider Collection 5 Finders Keepers the Label Westsider Collection 6 Finders Keepers the Label Westsider Collection 7 Finders Keepers the Label Westsider Collection 8 Finders Keepers the Label Westsider Collection 9 Finders Keepers the Label Westsider Collection 10 Finders Keepers the Label Westsider Collection 11 Finders Keepers the Label Westsider Collection 12

Rachel Rutt wears the For You Jumper

Rachel Rutt wears the For You Jumper

Ashley Benson in the Stranger In Paradise Playsuit

Ashley Benson in the Stranger In Paradise Playsuit

How Two Live in the Once Again Bomber

How Two Live in the Once Again Bomber

Song Danin in the Once Again Bomber

Song Danin in the Once Again Bomber

Olivia of Lust for Life in the Atlantic City Shorts

Olivia of Lust for Life in the Atlantic City Shorts

Kiara Schwartz in the Once Again Bomber

Kiara Schwartz in the Once Again Bomber

Jessica Alba in the First Light Top from Westsider and the Inner Light Jacket from Inception

Jessica Alba in the First Light Top from Westsider and the Inner Light Jacket from Inception

Shope of The London Closet in the Atlantic City Shorts and the First Light Top

Shope of The London Closet in the Atlantic City Shorts and the First Light Top

Finders Keepers Head Designer Kate Anderson in the First Light Top and the Begin Again Pant

Finders Keepers Head Designer Kate Anderson in the First Light Top and the Begin Again Pant

Yan Yan Chan of Parfasseux in the For You Jumper

Yan Yan Chan of Parfasseux in the For You Jumper

Fabliha Reza of Inside In, Inside Out in the Like Smoke Skirt

Fabliha Reza of Inside In, Inside Out in the Like Smoke Skirt

Cher Lloyd in the Midnight Lover Blazer

Cher Lloyd in the Midnight Lover Blazer

Rachel Rutt in the Anywhere But Here Shirt and the Atlantic City Shorts

Rachel Rutt in the Anywhere But Here Shirt and the Atlantic City Shorts

Black Arrow Blog in the Symphone Knit and the Begin Again Pants

Black Arrow Blog in the Symphone Knit and the Begin Again Pants

Jessica Alba in the Nightlight Bodice Dress

Jessica Alba in the Nightlight Bodice Dress

Shay of The Londonite in the Oblivion T-Shirt

Shay of The Londonite in the Oblivion T-Shirt

Mallory Llewellyn in the Simple Life Playsuit

Mallory Llewellyn in the Simple Life Playsuit

London On A Winter's Day in the Atlantic City Shorts

London On A Winter’s Day in the Atlantic City Shorts

The Londonite in the First Light Top

The Londonite in the First Light Top

Kristina Bazan in the Someday Jumpsuit

Kristina Bazan in the Someday Jumpsuit

 

 

 

 

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