Urban chic meets surfer cool in Finders Keepers the Label’s latest drop to hit UK stores: WESTSIDER.

When summer hits the city, the grey concrete transforms into a colourful jungle. There’s nature on the west side. From the ‘Leopard Print’ to the ‘Hibiscus Print’ and the ‘Grey Marl’ flecked knitwear, the designs running through this range bear resemblance to landscapes, flora and fauna. Within it all, the human body moves fleet-footed.

Athletic silhouettes mix feminine styles with a slight dose of edginess, all with an array of vibrant colours and prints. We are seeing Baseball inspired sweaters with bold numbers, Hibiscus flower embroidery and zip detailing, there are denim dropped crotch trousers & shorts with striped elastic waistbands that bring late 90s aesthetics to mind, laser cut patterns, as well as Bomber jackets, bodices, bustiers, playsuits, dresses and skirts with asymmetrical hemlines and intricate shapes.

Within the beautiful editorial images beachy vibes are juxtaposed with urban space. The Westsider plays with opposites and manages to merge them both elegantly and effortlessly.

Celebrities including Jessica Alba, Ashley Benson, Cher Lloyd and Blanda Eggenschwiler are converts and bloggers such as Song Dani, The Native Fox and How Two Live show us new ways of wearing Westsider.

Finders Keepers’ Westsider is available now in stores including Harrods, ASOS and Harvey Nichols.