Kawaii!! Wildfox’ Pre-Fall 2014 collection ‘Rainbow Dream Girls’ is inspired by an 80s toy culture fantasy world.
Best friends Ali and Grace are the stars of the latest Wildfox lookbook ‘Rainbow Dream Girls’. The duo sports pastel blue and pink hair and dresses in light rainbow hue styles on soft knitwear, cute graphic prints and comfy and pretty loungewear.
The looks are bringing back childhood memories of playing with My Little Pony and Rainbow Brite toys, girly sleepovers, wearing pastel pyjamas, overdosing on penny sweets and cuddling with kittens.
Sitting well within current aesthetics of all things pastel and cute, the new collection draws inspiration from the trendsetting streets of Tokyo’s Harajuku style, where Japanese teenagers dress in quirky fashions they invent themselves, often bringing the fashions of manga cartoon or video game characters to mind.
Wildfox Rainbow Dream Girls is in stores now and available at Harrods, ASOS and Ad Hoc among other stockists.