With its offer of directional but also deeply romantic and affordable eveningwear, Keepsake has, in the last 4 years, taken the international market by storm.

Keepsake Head Designer Carmen Dugan has grown with the label since the beginning, seeing it blossom into a strong representation of modern femininity by finding “the right balance between detail and simplicity in each garment”. Thanks to Carmen – exclusive prints, premium fabrics and an updated understanding of classic silhouettes have become the signature within any of Keepsake’s eleven annual collections

Carmen and her team are constantly challenging themselves to allow their customer to interact with their garments in a way that marries the aesthetic of the label with the wearer’s personal style. “The Keepsake girl can interpret high fashion trends in her own way,” explains Carmen. “That’s my favourite aspect of fashion – it’s not about what you wear but how you wear it and how it makes you feel.”

Carmen Dugan for Keepsake





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