Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. She worked as a seamstress in Estonia during the Second World War but when the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden.

Fast forward 60 years and her grandson Daniel Mand – Inspired by her tenacity, the often inclement climate of Sweden’s western coastline and his own appetite for stylish street fashion – launched his own label and named it for her – ELVINE

Since launch in 2001 Elvine has – not surprisingly given that the label hails from a city hardened by the most rainfall in Sweden – become re-knowned for its focus on performance-led outerwear (most of the jackets in the range – for example – use DuPont ComfortMax multi layer structure offering superior insulation to ensure warmth in all conditions and “Bionic – finish ECO” water repellent system which also wicks away moisture from the body) but city living is key for the brand – this is performance wear for the urban landscape and as such is now sold in more than 300 stores across Europe…

For details of a stockist near you, please contact info@selfserviceuk.com.


Read more about Elvine…

Throw Away Your Umbrella! Elvine SS14 Is Here

Beard and Bun: The Man-Do

Elvine and Dimepiece at Fabric PR SS14 Press Day

Elvine Jackets for Autumn / Winter 2013

Elvine x Grundens Raincoats

AW13 Press Day for Elvine & Sick Girl

Elvine UK Launch

Spring in The City

Interview with The Maker of Jackets

“There Is No Bad Weather, Just Bad Clothing”

Preview of Our Hot New Swedish Brand: Elvine!

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