Coming into stores across the UK later this week, we introduce to you Finders Keepers’ latest collection Lost League.

We live in a world where applying one formula for all no longer works. There is an increasing focus on the individual where expressing one’s personality through clothing is key. Today, we are marketed according to the ‘fingerprint’ of our (online) behaviour, rather than simply being assigned to one of a handful of socio-economic groups.

Lost League by Finders Keepers offers us an array of stunning pieces that emphasise individual style, whilst fitting into our busy daily schedules – to ensure you can switch locations but not outfits. Filled with athletic influence and romantic appeal, the collection’s mesmerising pieces would not look out of place in the rough countryside, nor the concrete jungle, at a launch party or an informal Sunday brunch with our best friends.

Lost League’s monochrome tartan motif nods to tradition yet sets itself apart through its modern quality. Finders Keepers’ version of checks forms a juxtaposition to the romantic rose print design in powdery hues of white, lilac and apricot. Marking the year in which Finders Keepers was born, the number “09” is printed on their t-shirt and tank fashions.

The tomboy state of mind of Lost League is interspersed with intricate feminine silhouettes that are given structure through draping and pleating. The collection’s colour palette consists of dark navy, ivory, grey marle, apricot, lilac, fuchsia and denim.

How will you wear it?