Have you ever looked at a piece of clothing – a simple piece – a piece like the STARSTRUCK SKIRT from Australian label The Fifth label’s range MIRAGE for example – and considered how it gets from page to STAGE [so to speak]? What were the thoughts behind it – who created it – how was it conceived to be worn – how can it be worn and who is wearing it now?
That journey starts with an idea of course – and for head designer Amy Hicks – that idea was all about trying to capture a carefree summer vibe – a free spirited/ free – wheeling sensibility that nevertheless remained true to the brand ’s firmly established and much loved sexy tomboy aesthetic….it’s a look that has Aussie roots – but travels well…..
From there it’s all about the individual piece first and then how it sits back in with the whole – does that top reflect the mood of the collection and how does it work with the skirt – same with the short / same with the tee – and how do they service the entire look….is that initial idea still in place – still being referenced – still consistent?
Samples made/ approved / range edited / approved / models booked / approved / photographer and stylist on board / look book created and finally editorial shot –
then out to showrooms / buyers on board / range selected [ all the styles shown here are available http://www.urbanoutfitters.com ] manufactured / shipped / delivered to store – and finally – finally – finally ready to wear………and free….free to be bought, styled and photographed on the street – any street…..
Its quite a journey………