Finders Keepers the Label’s latest drop Inception has just launched in the UK, bringing you the looks that define spring / summer 2014.
Inception, by its very definition, refers to a specific instant that marks the start of something new. While a beginning hints at a period of time, inception specifies a point in time.
Much like fashion itself, Inception by Finders Keepers captures a certain moment as the start of something new. We see a model frozen in movement, alluding that something is just about to happen. For example, she’s caught at the height of a jump, just before taking a giant step or when preparing to strike a pose.
Even the collection’s prints – the light and dark Splash Prints, the Ring of Roses and Flower Prints – also deal with seizing a moment. The splash print captures the air bubbles within stirred water just before they disappear again, while flowers, especially cut ones, display the beauty of the current moment because they ultimately wither.
Finders Keepers Inception brilliantly catches the now as a starting point that suggests what’s just around the corner. Today is the beginning of the rest of your life. Allow beauty into your spring and summer with Finders Keepers the Label’s Inception collection, available at ASOS, Harvey Nichols and Brown Thomas.