Inception Collection by Finders Keepers launches

 

Finders Keepers the Label Inception Collection 6

Finders Keepers the Label’s latest drop Inception  has just launched in the UK, bringing you the looks that define spring / summer 2014.

Inception, by its very definition, refers to a specific instant that marks the start of something new. While a beginning hints at a period of time, inception specifies a point in time.

Much like fashion itself, Inception by Finders Keepers captures a certain moment as the start of something new. We see a model frozen in movement, alluding that something is just about to happen. For example, she’s caught at the height of a jump, just before taking a giant step or when preparing to strike a pose.

Even the collection’s prints – the light and dark Splash Prints, the Ring of Roses and Flower Prints – also deal with seizing a moment. The splash print captures the air bubbles within stirred water just before they disappear again, while flowers, especially cut ones, display the beauty of the current moment because they ultimately wither.

Finders Keepers Inception brilliantly catches the now as a starting point that suggests what’s just around the corner. Today is the beginning of the rest of your life. Allow beauty into your spring and summer with Finders Keepers the Label’s Inception collection, available at ASOS, Harvey Nichols and Brown Thomas.

Finders Keepers the Label Inception Collection 14 Finders Keepers the Label Inception Collection 1 Finders Keepers the Label Inception Collection 2 Finders Keepers the Label Inception Collection 3 Finders Keepers the Label Inception Collection 4 Finders Keepers the Label Inception Collection 5 Finders Keepers the Label Inception Collection 7 Finders Keepers the Label Inception Collection 8 Finders Keepers the Label Inception Collection 9 Finders Keepers the Label Inception Collection 10 Finders Keepers the Label Inception Collection 11 Finders Keepers the Label Inception Collection 12 Finders Keepers the Label Inception Collection 13

 Finders Keepers Inception at Melbourne Fashion Festival earlier this year…Finders Keepers the Label at Melbourne Fashion Festival 3
Chriselle Lim in Finders Keepers the Label's No One Like You Short and Inner Light Jacket from the Inception Collection

Chriselle Lim in Finders Keepers the Label’s No One Like You Short and Inner Light Jacket from the Inception Collection

Chriselle Lim in Finders Keepers the Label's Inner Light Jacket and Seen It All Skirt from the Inception Collection

Chriselle Lim in Finders Keepers the Label’s Inner Light Jacket and Seen It All Skirt from the Inception Collection

Jennifer Hawkins in Finders Keepers the Label's On And On Top and the Seen It All Skirt from the Inception collection

Jennifer Hawkins in Finders Keepers the Label’s On And On Top and the Seen It All Skirt from the Inception collection

Aimee Song's sister Dani in Finders Keepers the Label's Inner Light Jacket and the Walk Home Shorts from the Inception collection, coming soon

Aimee Song’s sister Dani in Finders Keepers the Label’s Inner Light Jacket and the Walk Home Shorts from the Inception collection

Kendall Jenner in the Seen It All Skirt

Kendall Jenner in the Seen It All Skirt

Carissa Walford in the One Step Ahead Bustier

Carissa Walford in the One Step Ahead Bustier

Tasfia from So Quietly in the Inner Light Dress

Tasfia from So Quietly in the Inner Light Dress

Nadia Bartel in the Inner Light Playsuit

Nadia Bartel in the Inner Light Playsuit

Brooke of Maiden Sydney in the Careless Love Coat

Brooke of Maiden Sydney in the Careless Love Coat

Twice Blessed in the Inner Light Reversible Dress

Twice Blessed in the Inner Light Reversible Dress

Friend In Fashion in the Careless Love Coat from Finders Keepers Inception

Friend In Fashion in the Careless Love Coat from Finders Keepers Inception

Karrueche Tran in the Inner Light Jacket, the Unbelievers Top and the Walk Home Shorts, all from Inception

Karrueche Tran in the Inner Light Jacket, the Unbelievers Top and the Walk Home Shorts, all from Inception

Giuliana Rancic in the Permission To Love Shirt

Giuliana Rancic in the Permission To Love Shirt

Aimee Song of Song Of Style in the Unbelievers Playsuit

Aimee Song of Song Of Style in the Unbelievers Playsuit

Cara Santana in the Evil Friends Dress

Cara Santana in the Evil Friends Dress

Kourtney Kardashian in the Inner Light Playsuit

Kourtney Kardashian in the Inner Light Playsuit

Jamie Chung in the On & On Top

Jamie Chung in the On & On Top

Chriselle Lim in the Unbelievers Top

Chriselle Lim in the Unbelievers Top

Whitney Port in the Walk Home Pant

Whitney Port in the Walk Home Pant

 

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