Genetic Summer 2014

 

PowerPoint Presentation

With an attention to luxury fabrics and fit, LA denim brand Genetic launches its Summer 2014 range in the UK to bring you the sexiest clothes you’ll be wearing during the sunny months.

There are days in the summer when you just don’t fancy having your legs stuck to your office chair and you can’t deal with yet another day of your thighs rubbing together now that your pins are out (well, not all of us have thigh gaps, sigh). So what will be your go-to item this (British) summer? Yes: Jeans!

Just jeans? Nah! Genetic Denims are famous for their super soft, ultra luxe denim fabrics that will make you feel like your skinnies (or boyfriends) are your even more cozy second skin. What’s more attractive than feeling comfortable in your own skin? Not much. A beautifully cut pair of jeans with a fantastic wash sure helps though, right?

Combine your Genetics with a tank top or basic tee and flats during the day and throw on a cardi or floaty blazer and stand-out heels on cool summer nights. Fashion blogger Something Navy shows us how when she combines her Genetics with a bright sorbet pink denim jacket and blue suede pointed heels. We love.

Celebs love Genetic and beauties Miranda Kerr, Nicole Richie and Emma Watson have been spotted wearing the LA label while out and about. The brand’s Summer 2014 range will be in stores next week and are available at Selfridges and Avenue 32 among other retailers.

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Fashion blogger Something Navy in the Genetic Shane in Cherish from Summer 2014

Fashion blogger Something Navy in the Genetic Shane in Cherish from Summer 2014

Miranda Kerr loves Genetic Denim. She's been spotted on several occasions in her Shya in leather.

Miranda Kerr loves Genetic Denim. She’s been spotted on several occasions in her Shya in leather.

Nicole Richie sporting pastel purple hair and the Shya in Gaze by Genetic

Nicole Richie loves Genetic Denim. Here she’s sporting pastel purple hair and the Shya in Gaze.

Emma Watson in the Genetic Denim Shya in Dark Tin

Emma Watson loves Genetic Denim: Shya in Dark Tin

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