Denim favourite Genetic launch its acclaimed Spring 2014 Collection in the UK in a couple of weeks’ time.
Renowned for the most comfortable jeans in the market, Genetic’s collections continue to develop from season to season. The Spring 2014 Collection has some stunning styles in store for you that are set to become your fashion-forward staple item in the coming season and beyond.
The womenswear denim brand caters to all sizes. Curvy and skinny women alike will find that Genetic jeans fit perfectly and help bring out the best in you to ensure you can get on with what’s important in life, rather than feel uncomfortable in your (second) skin.
This spring, Genetic introduces some new on-trend washes and silhouettes to their existing range of denim. Key styles include the boyfriend denims Alexa in Cruise and also in the more stretchy and hence more fitted Pike wash that comes in a seductive dusky water colour. There’s the Stem in Earth, a brushed twill that makes for a super soft and luxe feel, as well as the Slim in Amp whose higher waistline is longer at the back and includes a panel that ensures that the back pockets are still in place, making for a more feminine and flattering fit.
Both Amp and Impact washes are made from Japanese denim. The exclusively sourced denim comes from special mills that can only produce a limited amount of this beautiful and ultra soft fabric, making it the softest denim fabric in the market.
Styles Riley and Leaf bring us skinny fitted flairs that can be dressed down with flats and look smart and sassy with open toe heels, while the James comes with a zip at the bottom. Which style will you be strutting this spring?
Genetic is available at Harrods and Selfridges among other stockists from mid February.