Located on bustling beyond-cool Brick Lane, Fabric PR hosted a two day press day event within their showroom, displaying fashion from Swedish menswear brand Elvine and LA femme streetwear label Dimepiece.
The Self Service brands sat beautifully among the other labels represented by Fabric PR and were a great success with the eclectic mix of fashion press, stylists and bloggers, including Ginger Clark from 1883, Ponystep, XXY Magazine, Drafted, Menswear Buyer, Toni Tran Fashitect, The Unisex Mode and Menswear Style.
Both Elvine and Dimepiece were praised via tweets by visitors including Swedish fashion vlogger Rohma Malik who loved the super comfortable Elvine beanies, stylist Alicja Jasnikowska loved the Dimepiece sweaters, blogger and musician Kitty Cowell showed off the contents of her goodie bag that included an Elvine beanie and IDOL Magazine commented ‘true that’ on the Dimepiece slogan sweater ‘Love Don’t Pay The Bills’.
The exceptionally welcoming vibe within the newly decorated office in the Truman Brewery’s Clock Tower made for a fantastic two day event. Visitors to the first day enjoyed a nail bar as well as some afternoon drinks and music.
It’s been a great week for press days and with the rush now over one can only wait for spring summer 14 to come round quickly!