Having just joined the Self Service portfolio of brands, welcome the “fantastically rebellious, sex-infused, old school, Rock & Roll glamour” of Aussie womenswear label One Teaspoon.
One Teaspoon’s unlikely inception had an 18-year-old Jamie jumping a bus from Queensland to Sydney, toting a bunch of fabric, a few ideas and a whole lot of energy. Somewhat of an industry wunderkind with no formal training, armed with a unique vision for her brand, Jamie started the label from her bedroom floor in Sydney’s Northern beaches.
Although no longer run out of a bedroom, One Teaspoon is still Northern beaches-based, comprising Jamie and an incredible team committed to consistently bucking the status quo, cultivating a tight-knit family vibe has seen this small team rally around each other to create ranges worth writing home about.
A penchant for pushing the boundaries has caused One Teaspoon’s dizzying ascent from vanguard of its local fashion scene to international success. From ‘those’ iconic shorts to luxe tee shirt designs, Jamie creates clothing for the quintessentially nonchalant It-Girl with a twist. Drawing from eclectic design inspirations and transcending trends, each range is inherently both edgy and wearable; the epitome of rebellious cool.
From the beach to the red carpet and back again, the One Teaspoon range has something for everyone, just ask French & US Vogue, Elle France, Erin Wasson, Alessandra Ambrosio, Paris Hilton, Marissa Miller, Whitney Port, Sincerely Jules, Song of Style etc. Their devotion to the brand is endless.
In the UK, One Teaspoon is available online on ASOS. Stay tuned for more updates on One Teaspoon.
Scroll down to see some of the beautiful campaign shots featuring Sydney-based rock-n-roll duo Van Hoorn and model Cheyenne Tozzi, as well as images of celeb lovers of the brand.