Welcome Daisy’s Girls – the latest breathtakingly beautiful collection by Wildfox that has been inspired by the 1920s. Think prohibition era with its never ending secret parties The Great Gatsby style.
The vibe conveyed within this decade has more in common with Wildfox than one might initially have thought. After re-reading the F. Scott Fitzgerald novel, Wildfox designer Kimberley Gordon said she ‘realised it really felt so Wildfox! Parties all the time, driving into town, spending money, falling in love, big mansions and gardens, the ocean, brewing your own alcohol, best friends and broken hearts…it’s just so amazingly fun. It was all sparkle, true love, dancing and champagne!’
Daisy’s Girls is Wildfox’ stunning Fall 2013 collection comprised of mind-blowing pieces that have been fabricated from the luxe, super soft fabrics that Wildfox is loved for so much. We are seeing gorgeous new silhouettes as well as the most amazing slogan tees, jumpers and other tops that play on the attitude associated with the prohibition era.
Speaking of The Great Gatsby Kimberley continued that, ‘so many quotes from Gatsby feel extremely Wildfox and this one inspired the four characters (Kristine, Cora, Georgina and Lais) in the collection: “In his blue gardens men and girls came and went like moths among the whisperings and the champagne and the stars.”’