Get inspired to get into nature this summer as Wildfox is going Into the Wild in a collection that was ignited by a moment under the stars between Wildfox designer Kimberley Gordon and her friends.
Muse Daria Pleggenkuhle, shot by dreamy photographer Lauren Ward in this subtle, quiet campaign, plays the ultimate, high school flashback tomboy. Her cropped hair, lanky body and bushy eyebrows conjure the feeling of self discovery, hot summers and dreaming of what the future holds.
Kimberley describes the inspiration behind the unique pieces, “When I was 11 and moved to California, we started going on camping trips and I haven’t stopped since. From Yosemite, Joshua Tree, tents, ghost stories, campfires and bug spray, to first kisses, swimming, fishing, home made burritos and bucket hats! Camping always makes for the most wonderful memories.”
Gordon adds, “The open road through the desert with the windows down and heat rushing in or laying under the stars with your friends drinking whiskey and playing spin the bottle; the collection is inspired by all of these feelings and memories. The last three weeks before school begins, the urgency of cramming in all the fun, and that feeling that you know it’s all going to end soon which makes it all the more magical.”
The Daydream group features a selection of unique photorealistic images sublimated onto signature Wildfox bodies. The “Kissing Under The Stars” Cassidy tank is covered in an allover galaxy print featuring a vibrant graphic of luscious red lips on the front. Other styles include images of desert highways, Los Angeles horizons and swimming pools with phrases such as “The Road is Home” and “Dream On Dreamer”. The “Motel Mirrors” jumper features a lifelike image of a hotel room across the entire body as if the garment had been cut out of a photo.
The Besties group is a pairing of favourite Spring 2013 graphics with signature Wildfox tees, tanks and White Label sweaters, creating an ultimate must-have collection for summer. In addition to popular t-shirt graphics like ‘Rainbow Pony’, ‘Meow!’ and ‘Grey Wolf’, signature bodies included are both Desert and Hippy crew necks and Classic v neck tees offered in a palette of soft pinks, teals and yellows. Highlights from the White Label sweater knits are the allover floral print ‘Little Edie’ on a classic Lennon body and ‘Hampton Tennis Club’ on the School Girl V.