There’s a hot new label on the horizon. Meet Dimepiece who has just joined Self Service and launched in the UK.
She’s the girl who knows what she wants. She’s unique. She’s hot. She’s a dime piece. Never afraid to say what she thinks. You don’t like her opinion? Fine. You deal with it.
This is girl power upgraded to the 21st century. No need to burn your bra or tell us what you really, really want because this girl likes to dream and then goes out to get it. Fact. She is not afraid to leave her dress in the closet and party in a beanie, tee and trainers. Her female charm shines all the way through her, no matter what.
Dimepiece was set up in 2007 by Ashley Jones and Laura Fama. Ashley recounts the moment the femme streetwear label was born in an interview with Plndr. ‘We were driving back from Vegas on New Year’s Day, 2007. There was massive amounts of traffic. We started a conversation about creating our own brand when we left Vegas, by the time we got to LA (6 hours later) we had just finished the conversation. It’s been non-stop since we stepped out of the car that day.’
What started off as a small screen-printed t-shirt label has grown into a globally recognised women’s street-wise label with a full range of styles including tops, sweaters, bottoms, beanies, caps and iPhone covers.
The Dimepiece gang consists of badass babes that include Cara Delevingne, Miley Cyrus, Rihanna, Nicki Minaj, Jourdan Dunn, Ashley Benson and Kat Graham, to name but a few. Check out a selection of recent press and celebrity coverage.