For the grungy spring editorial for The Storm Magazine titled Into The Black, stylist Juli Molnar popped in to the Self Service showroom to select LNA, Finders Keepers and Keepsake pieces. We asked if she was up for allowing us a look behind the scenes.
In the below interview, the former model gave us a snapshot of what goes on in the life of a stylist. Juli took some exclusive pictures on the set of the fashion shoot with photographer Bartolomy, hair & make-up artist Charlotte Fisher and models Lou Lou and Sammy in London. Scroll down to peek.
Self Service: What sort of look were you going for in this shoot and how did you go about choosing the garments?
Juli Molnar: For the first issue of The Storm I wanted to combine young London-based designers’ work with street style for an accessible and unique wearability. From my point of view, LNA, Finders Keepers and Keepsake are at the high end of street wear. They are instantly covetable and feminine with a a little tough edge that I like so much and that can perfectly complement the works of hip East London designers. Self Service showed great support when picking the garments for this refreshingly all black spring story.
SSUK: Thank you! Describing a day in the life of a stylist, what are the typical things you would do?
JM: As head of wardrobe at Toni&Guy, I take care of their shows: preparing and packing outfits for shows, dressing models, thinking of looks for special projects, assisting on their campaign shoots. For my freelance editorial shoots I usually come up with the concept and art direction, as well as booking the models and crew, on top of pulling the best possible outfits fitting the story.
SSUK: Where do you take your inspiration from?
JM: Mainly from the work of major photographers and magazine editorials, but what I most like is when an idea just sort of comes to you from taking in the look and feel of a new season, thinking with fresh trends and how I would like to see them on a photograph.
SSUK: Do you have a first fashion memory?
JM: I fondly remember being complemented on my kindergarten outfits by the teachers and driving my mum up the wall begging for powder pink trainers, the 80s style staple, as opposed to a pair of practical grey ones…
SSUK: How did you become a stylist?
JM: I very smoothly fell into styling after a 15-year career as a model. I travelled the world and worked with some of the most amazing professionals in the industry, chalking up a lot to experience. I picked up an aesthetic vision and many useful contacts (it’s who you know, not what you know in this business) and started assisting stylists on commercial jobs, and then I heard about the opening at T&G, which I landed, then I got on organising my own shoots to build a portfolio.