In a collection that draws inspiration from 1950’s pin-up girls, Wildfox is set to make women look even more beautiful this summer with a gorgeous collection that is all about strutting off one’s femininity in style.
The muse of this summer collection, model Valerie Van Der Graaf, is the ultimate American pin-up girl who was shot and styled by the woman behind the label Kimberley Gordon. Kim speaks about the inspiration behind the summer 2013 collection, “I’ve always been a big fan of pin-up art, it’s so extremely American and the history behind the pin-up girl is so interesting. I grew up collecting cheesecake books, I starred as Sandy in the school production of Grease, I listened to Elvis constantly and memorized every oldie I could get my hands on.”
The book Pin-Up Grrrls: Feminism, Sexuality, Popular Culture by Maria Elena Buszek on the history of the pin-up girl informed the latest Wildfox collection that has just dropped into stores. Buszek argues that pin-up girls were an early form of female emancipation, revealing how its development is intimately connected to the history of feminism.
Hello, Sailor consists of USA-inspired tees and sweaters with fun Americana graphics and 50’s malt shop icons, such as milkshakes, cherries and French poodles, on the fashion label’s iconic baggy beach jumpers, gypsy hoodies, Cassidy Tanks and knit sweaters.
This collection is all about making the Wildfox girl feel beautiful – a feeling that is all empowering and goes beyond summer 2013.