A day of press days in London, yesterday was also the second part over at Nicole Levy PR who looks after LNA.
Welcoming visitors to her gorgeous brand new Soho showroom, Nicole Levy was host to representatives from Look, Marie Claire, Elle, You, Drapers, MTV and Grazia among more fashion press, stylists and bloggers such as Liberty London Girl (pictured below). Refreshments and freebies focussed around all things kawaii. There were Japanese stickers, sweet coconut water, candy and fairy cakes by the Primrose Bakery, as well as lunch time Sushi provided by Itsu.
Visitors positively commented on how LNA has developed so far since its basic tee range launched in 2007. Having just visited Lauren and April in LA a couple of months ago, Nicole Levy stated how everybody who came during this season’s press days adored the ‘super soft luxe’ look and feel of the label – stay tuned for the LNA jumpers and trousers that will be launched for autumn winter 2013, you’re in for a treat of über softness. Everybody also loved the floppy skater skirt and yet another gasp factor was the introduction of embellishment to the LNA line. These preppy elements were a great success with the fashionable press day crowd.