PR agents for Wildfox and Genetic Denim, Dust PR hosted day two of their AW13 Press Day in their Covent Garden office and showroom today.
An impressive list of fashion press came to see the two Self Service brands being showcased. Representatives of Vogue, Marie Claire, Cosmopolitan, Elle, Grazia, Look, Red (who featured a Wildfox Rainbow jumper on the front page of their May issue), Tatler, You Magazine and The Times dropped by, as well as bloggers Peony Lim, Annie Million and Toni Tran from Fashitects who covered the Elvine UK Launch.
Since the Wildfox Clueless collection and the launch of Wildfox Sun wowed the press at the SS13 Press Day, the Californian label has more sweet surprises up its sleeve for the season to come. Harriet Sweet, Account Executive at Dust Pr, mentioned how the Californian label that started out with vintage inspired tees and knitwear now showed a ‘really good all round range’ with the latest additions of denim and Sun. In the showroom, Wildfox is one of the first brands that visitors would see. The vibrancy of the range is an instant eye catcher and press and bloggers love it.
Genetic Denim who have just joined the PR agency’s portfolio of brands were showcased in a different room. The range got praise from press for their ‘very good fit’ and its beautifully soft material. Everyone’s attention was immediately drawn to the patterned trousers with the black leather panelling and the press loved the neoprene style denims. We look forward to seeing more!