10 Year Anniversary

Happy Birthday, Self Service!
Ten years ago to the day, Self Service was born. So much has happened and changed since Obi Ejiofor set up the company at No. 20 Bowling Green Lane, just off Exmouth Market. He ‘had grown frustrated with retail and felt the grass looked greener on the other side of the fence’.  The director is glad that he made the leap when he did, since ‘it was a lot easier to start a showroom then than it is today’.
Fast-forward ten years and the showroom is now located at 25 Harcourt Street in London’s Marylebone with a dedicated team with eclectic backgrounds – including two dogs! Meet the team…

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Name: Obi
Job Title: Director
Set up Self Service in: March 2003
Likes: Movies, Writing, Fashion, Technology
Favourite item of clothing: Rik Owens leather jacket
Favourite style advice or quote: No rest for the good looking……..
What did you do 10 years ago: Had my own boutique on the Kings Road
What were you wearing then: Cowboy boots and boot cut jeans. (Seriously!)

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sandra self service 10 year anniversary
Name: Sandra
Brands you look after: Wildfox, Sick Girl, SpiritHoods
Likes: Booty yogo, Bullit and Wisper, Flashdance, Midnight Cowboy, The Wire, Buffalo ’66, documentaries, spas, Queen’s Day, Tokyo – Miami,  Johnny Cash, Entourage, Breaking Bad
Favourite item of clothing: My scruffy boots from the above pic!
Favourite style advice or quote: Flashdance all the way!!!
What did you do 10 years ago: Had my own fashion label with Jean Mcgrady – StratenJean
What were you wearing then: Dresses with fringed suede jackets, leather jackets, all-in-ones
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Name: Polly
Job Title: Sales Manager
Brands you look after: Finders Keepers, LNA, Stylestalker, Keepsake, La Petite S*****, Genetic
Joined Self Service in: 2006
Likes; Well, I love a glass of wine in front of a good movie…..
Favourite item of clothing: My LNA beach sweat pants – am living in those at the moment…..
Favourite style advice or quote: No one wants advice from me – I am way too much of a scruff…… But maybe I’d say, you can put a pair of heels on with anything and look professional (mistaken maybe??)
What did you do 10 years ago: I was working as an actor and looking after store displays and windows for a number of boutiques.
What were you wearing then: Sadly pretty much the same as I am now – boyfriend jeans with short cowboy boots……
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annalisaName: Annalisa
Job Title: Sales Coordinator
Brands you look after: Junk Food and Elvine
Joined Self Service in: May 2011
Likes: Cooking, travelling (somewhere warm only), reading my book in the small park close to my flat with the sunshine on my face, meeting friends for an Italian aperitivo, standing for hours in front of Monet’s water lily pond painting at the National Gallery…
Favourite items of clothing: skinny jeans, leather jacket and all kinds of sneakers
Favourite style advice or quote:  “Never use the word cheap. Today everybody can look chic in inexpensive clothes. You can be the chicest thing in the world in a T-shirt and jeans ― it’s up to you.” (Karl Lagerfeld)
What did you do 10 years ago: Studying Japanese Language & Culture at the university in Venice
What were you wearing then: Jeans and colourful ballerinas

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lynsay self service uk 10 year anniversary
Name: Lynsay
Job Title: Showroom Assistant
Brands you look after: I work with all the brands
Joined Self Service in: 2012
Likes: I love jazz cooking which is experimental cooking where anything goes and there are no rules! I’m a keen runner and enjoy keeping fit and healthy. I love living in London and discovering new places, there is always somewhere / something new to go or try, like a pop-up bar or day festivals.
Favourite item of clothing: I live in my waxed jeans right now. I have them in black, navy and claret red.
Favourite style advice or quote: Work out if you have a warm or cool colouring and stick to the colours that suit you best. They should make you look brighter, rather than washed out.
What did you do 10 years ago: Studying Fashion and Business at university in Glasgow
What were you wearing then: Colour, lots of colour!

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self service 10 year anniversary
Name: Dora
Job Title: Editor
Joined Self Service in: October 2012
Likes: Photography, kittens, puppies, singing, baking, cooking, Jazz, fashion theory, exhibitions, city trips, licorice, parks, reading, cycling
Favourite item of clothing: Currently brown high heel leather ankle boots and a beige shoulder padded coat.
Favourite style advice or quote: “Two social tendencies are essential to the establishment of fashion, namely, the need of union on the one hand and the need of isolation on the other.” (Georg Simmel)
What did you do 10 years ago: Studying Cultural Studies and Spanish
What were you wearing then: It was all about mixing colours and mismatching styles, e.g. teaming dresses with trainers; and far too many accessories.

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Bullit
Name: Bullit
Joined Self Service in: August 2008
Likes: Making music, balls, chilling, running in the park, Fashion!!
Favourite item of clothing: LNA box of samples

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Wisper
Job Title: Wisper
Joined Self Service in: August 2008
Likes: Ragga music, bossing Bullit around, food, park, chilling on the sofa, 70’s hairdos, crusty fringe, BBC animal documentaries
Favourite item of clothing: Pringle inspired vintage jumper in 70s colours
Favourite style advice or quote: A fringe offers the perfect solution to botox!

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