Spring / Summer 2013 Trend Colour White


We’ve seen it on the catwalks — the monochrome trend is taking over. Shades of nude and off-white that were so popular last season have been replaced by a crisp, whiter-than-white that, in Western culture, stands for innocence, clarity, perfection, neutrality and a new start.

Dresses in white were a popular choice on the red carpet at the 2013 Oscars. Jennifer Lawrence and Charlize Theron both donned haute couture ball gowns by Dior and Zoe Saldana looked stunning in an Alexis Mabille Couture dress with a floral appliqué bodice and ombre effect hemline.

Suiting all skin types, white is a hue-less ‘colour’ that, if broken through a prism, contains all colours of the rainbow. Mix your whites with yet more whites for the tip-to-toe monochrome look or team with fellow non-colour black.

Here’s a selection of white garments from the Self Service portfolio of brands. There is the SpiritHood Polar Bear that will come in handy for festival season this summer, a valance bikini from Wildfox Swim, dresses and jumpsuits by Finders Keepers (check out Rihanna wearing the Friend of Mine Dress on her birthday, as well as blogger Bang & Buck looking oh-so-cool in the Aussie label); there’s a beautiful LNA top, dresses by Keepsake and Stylestalker and a Junk Food Clothing tee featuring no other than the Beatles. Just be careful not to spill any ice cream on your crisp white clothes this summer!

spirithoods polar bear white trend colour ss13 wildfox swim white bikini valance trend colour ss13 Finders Keepers One More Try Dress White Lake House trend colour white ss13 Rihanna birthday white friend of mine romper finders keepers trend colour white ss13 bang and buck finders keepers trend colour white ss13 bang and buck finders keepers dress white trend colour white ss13LNA spring 1 white top cutout trend colour ss13 keepsake-diamond-lights-lookbook-full-time-believer-dress trend colour white ss13 stylestalker replicant white dress trend colour ss13Junk Food Clothing Beatles The Drifter Dolman electric white T-shirt

Download the Beatles’ unofficially dubbed White Album (‘The Beatles’) to your MP3-player and read Joan Didion’s White Album — a 1979 book of autobiographical essays on events taking place in her life during the 1960s, complete with Black Panther Party meetings, drug-related experiences and a Doors recording session.

Beatles White Album Trend Colour White SS13 Joan Didion The White Album Trend Colour White SS13

If explosions of colours of past seasons stood for austerity, does the change to a blank canvas white indicate society’s readiness for a fresh start?


Thank you for your lovely comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: