Grans are cool. They knit, they bake, they play Bridge and they say what they think. Always.
Granny’s Closet — Wildfox’ Resort 2012 collection — plays homage to the generations of remarkable ladies who have passed down their unique characteristics and traditions to each of their families.
Thanks to the world wide web, at least some of their knowledge has been archived. Take online knitting tutorials, for example. Rather than crying for help when having dropped a stitch or asking your gran to explain how to cast off for the umpteenth time, help is at the click of a button via YouTube et al.
This will however never substitute the love, care — and style — that is passed down to us from our grandmothers. Wildfox designers Kimberley Gordon and Emily Faustich recall, ‘Going to grandma’s house as a kid, you don’t really think of her as a young woman, you see her as she is; old and maybe a bit crabby, hilarious and totally picky, wearing outfits she’s had since the 60s mixed with incredibly funny 80s sweat suits and orthopedic shoes. Looking through the sun bleached pictures gran’s got stored away, you try to imagine what her summertime crush was like at 18. It’s hard to imagine that granny, but when you see one of those old photographs, it can be fantastically overwhelming… this is where you came from!’
Wildfox’ premium White Label, distinguished by its gold, stitched-in tag, features ultra-soft velours vintage varsity jumpers and adorable knits in pastel hues with classic florals, cats, bows and polka dots, presenting a nostalgic theme that runs through all of Wildfox’ Granny’s Closet.
This collection is a tribute to granny and her perfectly mismatched style, her love of cats, jewels, travels and gardening, her perfect hair, her big glasses she always wears to brunch and that grandma spirit we all know and adore.
To say it in the words of British comedian Miranda Hart when interviewed for Style magazine, ‘When you’re younger […] you want to be liked, which is why […] grannies are so embarrassing; they’re free.’
Wildfox White Label Granny’s Closet will be available at ASOS, Selfridges and other stockists.