Preview of our hot new Swedish Brand: Elvine!

We are totally digging our new Swedish brand Elvine and wanted to show you a sneak preview of the brand which will be ready to sell for SS13! Elvine are a clothing brand inspired by Gothenburg’s unrefined subcultures and the legacy of traditional craftsmanship.

“We create Sophisticated clothes for Unsophisticated behaviour” 

Keep an eye out for this super cool lifestyle brand which brings together designer Daniel’s inspiration from the streets, Swedish nights and most importantly his friends. Look out for denim and outwear with great cuts and awesome styles which will be suited to all seasons and of course giving you that Swedish fashion edge.

For any sales enquiries for the year ahead please contact Annalisa at Self Service:

Check out some lovely look book images:

And read the Elvine story here 🙂

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