Your Granddad would be proud and all the girls will think you look hot… Introducing: Common Sons!

Guys, Honestly if you are going to invest in anything this season it’s got to be a jumper or cardigan because we hear there is going to be a temperature drop in this city! New knitwear label Common Sons are all about Heritage and attention to detail. Inspired by history, British manufacturing and vintage clothing the collection combines this with a modern twist. Loving the bold and exciting prints and exceptional quality. Take a look at a preview from the Autumn/Winter 11 look book!

The AW/11 collection is all about fit, using “The Classic” and “The Slim” as a template to fuse british heritage and modern design, it has been described as “bringing old school styles to a new audience.” We love it here at Self Service, it actually makes us excited for winter?!

There is nothing better than seeing a guy looking colourful, comfortable and confident in an outfit. The patters are awesome, and who says men can’t be kitsch? We are on a quest to see who can rock the winter layers the best

You can get Common Sons from ASOS and Selfridges !

They also have a blog which you guys should check out too by clicking HERE

“Saving the nations knitwear one Toggle at a time” … COMMON SONS

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