For Love & Lemons – AW 2011

For Love & Lemons might not be on your fashion radar yet, but they will be! Like other achingly cool Californian brands that nail that carefree, hipster style (we’re talking LNA and Wildfox), For Love & Lemons is for an adventurous, always chic girl who knows all the best parties and knows how to get exactly what she wants.

For Love & Lemons founders, Gillian Mahin & Laura Hall, began their lifelong friendship when they were little girls in the foothills of Jackson Hole, Wyoming. It was here they discovered their first successful business – a lemonade stand. They quickly became the talk of the town with their high energy attitudes and unique style of lemonade. But it was less about the lemons, and more about the love.

Over the years, they studied marketing and fashion, traveled the world and ended up working with a contemporary design firm in Sydney, Australia. With an unprecedented amount of inspiration, about a thousand design sketches and a newly discovered take on their design aesthetic they returned to the United States and immediately began hand sewing the first For Love & Lemons collection.

Their rebellious, cool, casual take on fashion has garnered worldwide attention from fashion bloggers, stylists, retailers and fashionistas alike.

Their latest collection features a spin on classic party dresses, batwing sleeves, sheer leggings and dipped hems in a strong black and blue colour palette.

UK stockists are Frank and Doll online.

SSx

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