Wildfox Swim Launches in Miami

Drum roll please … Wildfox Couture has just unveiled it’s debut swimwear collection at Mercedes Benz Fashion Week Swim at the Raleigh Hotel in Miami Beach, Florida.  The launch party and collection presentation was the perfect mix of  fun and fashion, with a typically Wildfox laid back vibe, with gorgeous models wearing the collection on platforms around the party and live DJ’s Mia Moretti and Caitlin Moe getting people in the pool party mood.

Wildfox’s premiere Swim 2012 collection draws inspiration from bombshells of the past including the unforgettable Brigitte Bardot, Marylin Monroe and Raquel Welch.  The range is colored with lovely seventies light pastels, white and blue denim, dainty floral prints, Wildfox-classic neon pinks and bright red.  The designers channel dreamy, romantic stories of the west, female villains like Bonnie of Bonnie and Clyde, and sixties beach movies like Gidget and Elvis Presley’s Beach Party.

Any girl in a Wildfox suit is a heroine in her own story, stealing hearts on the beach left and right.  Retro silhouettes with an updated modern fit reinvent the one piece, high waist bikini and classic string bikini with whimsical prints and ultra-feminine ruffled elements.  The debut Wildfox Swim collection is a nod to the fun and power of being a girl – especially with a tan.

To quote one of our favourite Wildfox tees, Take Me To A Swimming Pool!

Wildfox Swim will be available at Selfridges and asos this December.


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