Dust PR Press Day – SS 2011 Wildfox and LNA

Yesterday we stuck our tongue out at the tube strike and attended some press days – take that TFL! Our main destination was Dust PR, where the lovely Nicole took us through the (many) rails of Wildfox and LNA, and possibly their best collections to date.

This was the first time we’d been able to properly look through the SS 2011 collections for both Wildfox and LNA – and wow! Wildfox still has that tongue in cheek charm, but they’ve not just printed on t-shirt and jumpers, they’ve now properly ventured into the world of embellishment with lots of sparkles and sequins *queue squeals of excitement*. They’ve also extended their always popular maxi dress selection, a favourite of super model Alessandra Ambrosio. Slogan tees, love potions, unicorns, military themes and candy shades reigned supreme with this Marie Antoinette inspired collection.

LNA puts the grrr in grunge and this collection continues with the über cool vibe, but also includes gorgeous royal blue, purple and orange that make their signature greys, blacks and whites pop even more. We were drooling over a slouchy, shrug cardigan in double lined jersey and all of the purple pieces. Drape clearly plays a huge part in this collection, so expect lots of oversized pieces and cowls mixed with their coveted leggings and tees.

Roll on Summer time!


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