After the fabulous-nous of the Access All Areas asos.com bloggers event, I wasn’t sure what to expect from the asos.com AW 2010 press day (in a good way!) The fabulous PR team always pull out all the stops, and if you’re ever lucky enough to get an invite to an asos event, I would seriously recommend going! Row after row of mannequins had been set up sporting looks that would have been at home on an A/W 2010 LFW catwalk, and the clinical setting of Victoria House echoed this, as it was the setting for the entire On|Off schedule!
With the introduction of ASOS WHITE, a luxe, grown-up collection including simple, elegant shapes in luxurious fabrics (imagine it as the daytime look to the well established ASOS BLACK), asos is really sending a message to the high street that they don’t just do amazing brands (Wildfox, LNA, Disney Couture…bias, us?!? :)) but their own brand clothing is fashion forward, trendy and most of all lust-worthy (I wanted almost every piece there!). Unfortunately you will have to wait until September to get your hands on what you see here, but why not head over to the one stop fashion store and see what’s there now!
And here’s a few of the things that made my day! The knitted fox scarf is pure genius!