On Saturday 20th February I hot-footed it down to The LOOK Show at the Saatchi Galleries on the Kings Road for a London Fashion Week show with a difference! The difference being that this sleek, stylish and down-right fashtastic catwalk show was made up entirely of looks from the great British highstreet!
LOOK magazine held the first-ever magazine catwalk show at LFW, and boy did it go with a bang! A Champagne and canapé reception was held in one of the gallery spaces, while we mingled with girl band celeb guests Mollie King, from The Saturdays, Keisha Buchanan, formally from The Sugababes and Liz McClarnon, of Atomic Kitten fame. Guests at the show had dressed up for the occasion (one girl I spoke to had been planning her outfit for weeks) so the fashion parade started early as everyone admired each others outfits! I spent most of my time gawping at Tamara Ecclestone and wishing I had her hair – swoon!
Uber modelling legend Erin O’Connor opened and closed the show (to the delight of every guest, myself included!) and pop princess Pixie Lott put in a sterling performance of Cry Me Out while she sashayed down the catwalk in, her style trade mark LBD, during the show. That girl can sing!
The catwalk showed looks from 14 different highstreet stores; Reiss, Asos, Warehouse, Oasis, Next, Miss Selfridge, H&M, French Conection, New Look, Marks and Spencers, Mango, Dorothy Perkins, Zara and last but not least, River Island! Phew – that’s a lot of clothes! Reiss, Zara, Asos and Mango used beautiful draping and block colours in most of their looks, for a grown-up, laid-back sexy look in nudes, peaches, orange and greys. The look that stole the show for me was when M&S sent a model down the catwalk in what appeared to be Lady Gaga-esque hot pants and a blazer, but on closer inspection were in fact control pants! This had me laughing my head off, but I love that they’re not taking themselves too seriously and playing with their image, they also sent some great looks down the catwalk and styled it beautifully – top Marks (geddit???)
The key trends from the catwalk that will keep your wardrobe bang up to date were (drum roll please!)
Prints: Flower, Polka dots, digital, bird, animal, nautical, and last but not least, clashing prints – basically lots, and lots of print!
Embellishment: Embellished shoulders, lots of sequins, fringing, feathers, beading, shoulder pads – shinier is better!
Stripes: Stripes were on everything, from blazers (key trend), tops, skirts and accessories – think Parisian chic!
Fringing: Accesories and clothing – leather, jersey, tassles – it was on everything!
Shapes: Strong shoulders, jumpsuits, micro minis, feminine pieces mixed with boyfriend fit, peg trousers, boxy blazers – it’s all about making a statement!
Colours: Nudes, peach, orange, khaki, multi-coloured, tropical colours, grass green – mix block colours with nudes for a fresh, tropical look!
Can’t wait for the next LOOK Show! If you want to watch the whole show yourself and see Erin strut her stuff and, of course, view all the a-maz-ing clothes, click here!