Last week we had our first ever Bloggers Day at Self Service! To show bloggers just how much we love them, we invited some cooler-than-cool fashion bloggers down to view the Wildfox Couture SS10 collection at Eskimo PR. Lots of lovely bloggers turned up for a chat about Wildfox (the achingly cool, fun and down-right fantastic LA t-shirt brand with the cult celeb following!), view the brand-spanking-new SS10 collection, take photos, try things on, and of course eat lots of yummy American candy!
Musician Jimmy Sommers and co-designers Kimberley Gordon and Emily Faulstich established Wildfox Couture in Los Angeles in 2006. Popular amongst the celebrity set for its great cuts and unique designs, the line has progressed into tanks, sweatshirts, leggings, dresses and denim – making its debut in Spring 2010. With continued growth and success of the Women’s line, a new kids division called “Littlefox” hitting stores Fall 2009.
One of the lovely bloggers and Wildfox fan, Marian, very kindly modelled some of the new styles (and take notes from this uber-stylist girls, team your Wildfox with chunky jewellery and leather for a rock chick look!)
The ‘Young Guns’ collection is heavily influenced by all-things 80’s – ranging from heavy metal bands and Madonna to movies like Thelma & Louise and Pretty in Pink. Designers Kim Gordon and Emily Faulstich say, “We can all identify with those rebellious fantasies of ‘getting away without being caught’ or ‘love on the run’. Its what fuels the fire in the hearts of everyone – child to adult – the unknown, the exciting adventure and the ultimate depth it brings us all.”
We couldn’t have a bloggers day without some goody bags, so with very yummy donations from Vitamin Water and American Soda we had delicious Vitamin water and American candy (have to have Baby Ruths, Laffy Taffy and Hershey’s Kisses when browsing through one of LA’s coolest t-shirt brands!) which seemed to be a huge hit with all the fashionistas!
Big thank you to all the bloggers that came down for the event and we hope to see you all soon!