Wildfox Bloggers Day – Young Guns

Last week we had our first ever Bloggers Day at Self Service! To show bloggers just how much we love them, we invited some cooler-than-cool fashion bloggers down to view the Wildfox Couture SS10 collection at Eskimo PR. Lots of lovely bloggers turned up for a chat about Wildfox (the achingly cool, fun and down-right fantastic LA t-shirt brand with the cult celeb following!), view the brand-spanking-new SS10 collection, take photos, try things on, and of course eat lots of yummy American candy!

Musician Jimmy Sommers and co-designers Kimberley Gordon and Emily Faulstich established Wildfox Couture in Los Angeles in 2006. Popular amongst the celebrity set for its great cuts and unique designs, the line has progressed into tanks, sweatshirts, leggings, dresses and denim – making its debut in Spring 2010. With continued growth and success of the Women’s line, a new kids division called “Littlefox” hitting stores Fall 2009.

The gorgeous Marian modeling the Wildfox Glitter Heart Sweater

One of the lovely bloggers and Wildfox fan, Marian, very kindly modelled some of the new styles (and take notes from this uber-stylist girls, team your Wildfox with chunky jewellery and leather for a rock chick look!)

The gorgeous Marian modeling the classic Wildfox Love Potion No 9 tee and the super cute tartan draped mini skirt

The ‘Young Guns’ collection is heavily influenced by all-things 80’s – ranging from heavy metal bands and Madonna to movies like Thelma & Louise and Pretty in Pink. Designers Kim Gordon and Emily Faulstich say, “We can all identify with those rebellious fantasies of ‘getting away without being caught’ or ‘love on the run’. Its what fuels the fire in the hearts of everyone – child to adult – the unknown, the exciting adventure and the ultimate depth it brings us all.”

The lovely Thais from Brick My Lane snapping some Wildfox tees

The very stylish Laetitia from Mademosille Robot and Cate from BitchBuzz browsing Wildfox and Disney Couture Jewellery

We couldn’t have a bloggers day without some goody bags, so with very yummy donations from Vitamin Water and American Soda we had delicious Vitamin water and American candy (have to have Baby Ruths, Laffy Taffy and Hershey’s Kisses when browsing through one of LA’s coolest t-shirt brands!) which seemed to be a huge hit with all the fashionistas!

Vitamin Water and American Candy from American Soda = happy bloggers!

Big thank you to all the bloggers that came down for the event and we hope to see you all soon!

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  1. Oh my gosh how delish is each Wildfox tee? Ridiculous how lust inducing each one is! Totally not fair! Adored the bloggers day, like totally cant wait for the next.
    Big kiss Carina,

    • Families will do that-mine have almost written off every weekend in December! You won’t want to miss the next bloggers event though…mid feb, evening do, disney couture…I will keep you posted (but it’s going to be very exciting!) Cx

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